There’s an estimated 5.2 million1 businesses in the UK, all competing to find the best talent to drive their company forward.
So what attracts talent? These are three tried-and-tested modern recruitment tactics:
1. Trendy offices
You can blame Google for upping everyone’s office decor expectations; workers now expect slides and games rooms galore.
With the average employee working up to 48 hours per week, and many rarely leaving the workplace for their lunch break, it’s no wonder a little light relief inside the office is highly sought after.
Some inspiring examples of attention grabbing, workplace interior design include:
- Innocent Drinks
Affectionately known as ‘Fruity Towers’, the smoothie creator’s headquarters in Kensal Rise have been decked with faux grass, picnic benches, comfy booths and even an archetypal red telephone box.
- Red Bull
Giant slide: check. Ping-Pong meeting room: check. Red Bull’s Soho HQ oozes fun.
- Mother London
Shoreditch-based advertising giants Mother London have one of the coolest offices in town. The entire company sits around one enormous concrete workbench, allowing ideas to flow freely.
2. Flexible working
Wider adoption of flexible working policies has perhaps been the biggest recruitment success of recent years with businesses reporting higher productivity levels and larger revenues as a direct result.
Flexible working can be implemented by allowing employees to work flexible hours (e.g. 8am-4pm or 10am-6pm) or by providing them with the equipment to work at home, such as a laptop and business telephone.
Key benefits of this approach include:
- Talented workers with children are more likely to join your company if they’re given the freedom to work around their family commitments. In fact, 83%2 of workers cite flexibility as an important factor they consider when accepting a job offer.
- 70% of managers say that productivity levels soar after shifting to flexi-working, and far from the assumption that workers will skive if allowed to work outside of the office, studies have found that people actually work harder to compensate for their lack of visibility.
- The average worker takes five sick days a year but absenteeism declines when flexible working practices are instructed. Why? A better work/life balance is brilliant for fighting stress-related illnesses, and let’s face it, employees can get a little creative when it comes to taking sick days but they’re less likely to call in sick when given more autonomy to work in ways that suit them.
3. Enviable social media profiles
Social media recruitment is one of the most powerful forms of attracting new talent, which is why 93%3 of companies are doing it.
It works because:
- Running job ads on social media, particularly Facebook and LinkedIn, allows for extremely precise targeting, so you can find candidates with the right experience. Social media advertising can work out a lot cheaper than running an advert on Google too, and if you’ve got a large enough following, free organic reach may even do the job.
- People want to work for companies they like. Most importantly, your staff retention levels are likely to increase if you’re hiring people that were fans of your brand before they started working for you, hence follows, likes and retweets from potential employees should all be encouraged.
- More than 2 billion4 people are active on social media – the numbers using job boards don’t even come close to that figure. Businesses can therefore engage with potential employees who may not be actively searching for a job, yet would consider a career move if provided with the right opportunity.
These are the reasons why businesses are signing up to Facebook, Instagram, Pinterest, and so on, and simply posting pictures and quips about their staff and projects. This recruitment tactic is about marketing the company culture, driving potential talent to seek out career opportunities within the organisation.
1 Federation of Small Business, 2015. [Online] Available at: http://www.fsb.org.uk/stats.
2 London Loves Business, 2015. 10 killer statistics that prove how transformative flexible working is. [Online] Available at: http://www.londonlovesbusiness.com/business-news/tech/10-killer-statistics-that-prove-how-transformative-flexible-working-is/5476.article.
3 acas, 2012. The use of social media in the recruitment process. [Online] Available at: http://www.acas.org.uk/media/pdf/0/b/The-use-of-social-media-in-the-recruitment-process.pdf.
4 We Are Social, 2015. Digital, social & mobile in 2015. [Online] Available at: http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/.
All information sources accessed 29th May 2015.